Ten day MBA Chapter 1 (3)

Third step: Analysis of company versus the competition. After step 2, I am thinking I might be able to beat my competition by designing a beautiful marketing plan. What is my products advatnages? what things do I do well? what are my weakness? how can my company capitalize on its strengths or exploit your competitors' weaknesses? SWOT(strengths, weakness, opportunities and treats. I found two competitors on google search,
http://www.wholesaleartsframes.com/, I found they are not only sell canvass paintings, but also frames, stretch bars, canvas, even canvas stretch machine, canvas plier, portraits, plexi glass and backing, artists paints and brushes, pencils, prestels, crayons, document tube... etc. They almost provide all the products canvass paintings related. full product lines are their advantage, and they are on the top of google search list. Advertising is good too.
http://www.oilpaintingsgallery.com/ , their website are fairly attractive, lowest price for highest quality paintings, 50% less than retail price, the only website that delivers huge framed paintings. they also list their own popular artist. They have special customer orders, and they clearly declare that they are only online art website to offer 90 days money back guarantee for all the orders.
At this time, I don't know what their market share in this canvas painting industry. My sense is larger company can produce more cheaply per unit because they can spread their cost over more units. A smaller company cannot afford to spend as much on either research or more effecient equipment because their sales cannot support it. The company wholesaleartsframes has wide breadth of line on their products, and oilpaintingsgallery has depth of line. so they cleverly use the blocking strategy to prevent competitors from gaining access to the channels of distribution. That is how they positioned themself in the market.