Strategy Chapter 9 (2)

Mission Statement is the thing I really like to know when I reach out a new company. It is actually a company speak about their goals. A mission statement should be a short and concise statement of goals and priorities. Unfortunately they are often long, bland, and tedious documents. When senior executives return from expensive executive programs from one of the top ten shcolls, frequenttly they forma a mission statement task force or hri a consutant for this purpose. The exercise has a lagre element of keeeping up with the Joneses, if a company incorporates a mission staement in its annual report, then all of its competitors go off to cook up theris. The shortest statement I really like is GOT Milk?